Released on: October 15, 2007, 11:31 am

Press Release Author: Nicole Buono

Industry:

Press Release Summary: - OutsourceWorld New York Welcomes Andelman, Caldicott,
Ertel, Eltschinger and Hamm -


Press Release Body: New York - October 15, 2007 - OutsourceWorld New York 2007, the
premier pure-play business trade platform for executives with a need to outsource
business services, today announced the addition of an "Author's Corner" for the
first time in event history. Attendees and exhibitors alike will have the
opportunity to meet with some of the world's most renowned writers and experts on
business outsourcing.

David Andelman, Sarah Miller Caldicott, Danny Ertel, Cyrill Eltschinger and Steve
Hamm will be available for book signings at various times throughout the show.
OutsourceWorld NY will take place October 24th & 25th at The Jacob Javits Convention
Center in Manhattan. The "Author's Corner" will be located in hall 1-D to the left
of the stage.

David A. Andelman is Executive Editor of Forbes.com, the world\'s largest business
and financial website. He has written for such publications as Harpers, The
Atlantic, The New Republic, The New York Times Magazine, Foreign Policy and Foreign
Affairs. Additionally, Andelman has authored three books and will be signing copies
of his latest entitled, A Shattered Peace: Versailles 1919 and the Price We Pay
Today, published by John Wiley & Sons earlier this month. The book offers a
compelling new perspective on the origin of many of today's most critical
international issues, starting with the Treaty of Versailles. Andelman will lead the
show's first speaking session titled, "Global Economic Outlook and Impact on
Outsourcing Trends" on Wednesday morning.

Sarah Miller Caldicott, Founder of StarWave Associates, MBA and great-grandniece of
Thomas Edison, is co-author of the book, Innovate Like Edison: The Success System of
America's Greatest Inventor, which translates the best practices of this supreme
American inventor into contemporary terms to help today's leaders harness their own
innovative potential. It will serve as the focal point for Caldicott's speaking
session, "Innovate Like Edison: Enhancing Customer Value through Innovation
Outsourcing", which will close out the show on Thursday afternoon. The book is being
released the same day and will be available for purchase at the show.

Danny Ertel is a founding partner of Vantage Partners and a leading authority on
negotiation, relationship and conflict management. He leads the outsourcing practice
area at Vantage and focuses on helping buyers and providers improve the way they
negotiate and manage complex outsourcing arrangements. In addition, Ertel is
Chairman of Janeeva, Inc., a software company focused on creating tools for
Outsourcing Relationship Management, and Chair of the Governance Chapter of the
International Association of Outsourcing Professionals. Ertel has co-authored two
books and edited a third. He has written for and been quoted in the Harvard Business
Review, the Sloan Management Review, the Economist, Purchasing Today, and Financial
Executiveamong others. His latest book, The Point of the Deal: How to Negotiate When
YES is Not Enough, published by Harvard Business School Press, talks about how to
make the transition from concentrating on getting the deal done to focusing on what
it takes to achieve value after the ink has dried.

Cyrill Eltschinger is the Chief Executive Officer of I.T. UNITED, a company he and
some colleagues started in 1998, upon anticipating the trend towards global IT
outsourcing and the major role China would play. Prior to I.T. UNITED (Information
Technology United Corporation), he spent eight years with Electronic Data Systems
(EDS) on various assignments in Europe, the United States, and Asia-Pacific. He was
eventually posted to China as Head of Technical Infrastructure to establish and lead
the country-wide information and communications systems and automation of General
Motors. Eltschinger will be on hand to discuss his book, Source Code China: The New
Global Hub of IT Outsourcing, which explores the new, uncharted, and potentially
profitable, waters of IT outsourcing in China.

Steve Hamm is a senior writer at BusinessWeek where he writes about technology,
innovation, and leadership. He has worked for the publication for 10 years, starting
in Silicon Valley then moving to the New York City offices in 1999. Hamm is the
author of Bangalore Tiger, published by McGraw-Hill, which talks about the prowess
of outsourcing companies in India with their low-cost labor, high quality, and
business process expertise. Hamm will deliver a session on Thursday afternoon
titled, "Climbing up the Value Chain: Escaping the Commoditization Trap".

"Understanding what outsourcing truly means is crucial to growing your business,
particularly among small to medium size companies. Once more companies realize that
outsourcing is not about taking away jobs, but rather creating increased
productivity and revenue, the better off their business will be," said David Etzler,
Managing Director of OutsourceWorld. "We have managed to acquire speakers,
exhibitors, and now authors, who are not only experts in their fields. but believers
of this concept. If anybody can get the message across, it's them."

For more information on the show, visit http://www.outsource-world.com/newyork/. To
request a press pass, please email press@outsource-world.com.

About OutsourceWorld
OutsourceWorld is a neutral conference company focused on driving business
development in the outsourcing industry. As the premier pure play business trade
platform focused on executives who have a need to outsource business services,
OutsourceWorld\'s primary purpose is to enable commerce between buyers and sellers
across diverse geographies. Founded by a team of business development
professionals, OutsourceWorld is able to bring a deal-driven mentality to its
conferences. In addition to industry exposure, OutsourceWorld's clients gain
valuable strategic insight and guidance to support their individual business goals.

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Web Site: http://

Contact Details: Media Contact:
Nicole Buono (for OutsourceWorld)
MRB Public Relations, Inc.
732-758-1100 ext.111
nbuono@mrb-pr.com